It has come to my attention (through reading books on the subject, etc.) that the blogs with the largest readership are the blogs with continuous new content. I've added sidebars with changing info on this and my other web pages (including the ones I manage), but still, the idea of having to write something every day just seems wrong.
It takes blogging out of the realm of the fun and jams it firmly into the domain of work. It turns it into a daily column. Not a work of art, but a work of necessity. And this (most often) without pay, a volunteer position.
How many of us have something interesting to say every single day? And, if we do, how many of us have the chutzpah to post it online, where anybody in the world can read it? If I stopped to think about how many page hits I get, would it make me blog more or less? And does it really matter?
Today's blog is only interesting if you're a blogger, I think. Tomorrow's blog: well, that should be something completely different!